For UK founders and executives of scaling software companies.
A structured
diagnostic.
Not a chat.
For founders and executives of scaling software companies (up to 50 people) who need more than a conversation — a deep, structured assessment of their product delivery, with a written report and a review session.
2–3 weeks.
You don't need advice. You need a diagnosis.
A structured engagement, not a one-off call.
Over 2–3 weeks, I will review your delivery operation and produce a written report you can act on.
Root causes, not symptoms.
Most delivery problems get misdiagnosed because the symptoms are loud and the causes are quiet. The diagnostic is built to find the quiet ones.
A written report. Yours to keep.
Findings, root causes, and recommendations — documented. You take it whether or not we work together after.
A review session to walk through it.
We sit down together, go through the report, and talk about what it means and what to do next.
How it works
Qualifying call.
30 minutes. We talk through your situation, what you're trying to solve, and whether the diagnostic is the right fit. If it is, we book the engagement. If it isn't, I'll tell you.
Deep assessment.
Over 2–3 weeks, I dig into your delivery operation. Interviews, artefact review, observation. Nothing performative.
Written report.
Findings, root causes, and recommendations — documented. What's actually going on, what's causing it, and what to do about it. Yours to keep.
Review session.
We sit down together and walk through the report. Questions, challenges, next steps — whether or not we work together after.
27 years inside the collision between old systems and new technology.
Established systems have organisational history. New technology has to enter the system that already exists.
27 years inside exactly this collision — big banks, insurance, telecoms, and as Head of Product & Engineering at a startup.
Two things that shape how I work: the person feeling the most pain isn't necessarily causing the problem. And sometimes the useful finding is what isn't worth changing.
No case studies yet. This diagnostic is a new package — I've just fixed the price and the format. The judgment behind it isn't new; it's what I've been paid for as an employee and a contractor for 27 years.
Want proof before you pay? Start with the free 60-minute call.